MakerMasti
Call now
All projects

Case study · The Great Indian Science Festival

Airia Mall, Gurgaon

The Great Indian Science Festival

A multi-weekend science festival designed to bring families, students and young explorers together through interactive, hands-on experiences.

Discuss a Similar Project Explore Our Work
A MakerMasti host showing a colour-layer experiment to children at The Great Indian Science Festival, Airia Mall, Gurgaon
10,000+ Footfall
10,000+
Footfall
6
Event days
13–28 May
2023

Project Overview

The Great Indian Science Festival transformed Airia Mall into a space for discovery, experimentation and family participation. The festival brought science beyond the classroom through engaging activities designed to make learning interactive and enjoyable.

Held across three weekends in May 2023, the experience combined science-focused programming with outreach to schools, residential communities and families in the surrounding catchment area.

The Brief

The objective was to attract visitors from surrounding catchment areas and create an engaging science experience for children, students and families. Key objectives included:

  • Attracting visitors to Airia Mall through a distinctive, interactive festival.
  • Reaching students and connecting with schools.
  • Encouraging participation from academies and educational communities.
  • Offering engaging, hands-on activities beyond conventional learning.
  • Building awareness through digital channels, residential communities and educational outreach.

The Challenge

The experience needed to appeal to different audiences, from students and educators to parents and families, while giving visitors a compelling reason to participate.

The challenge was to make science accessible and enjoyable through interactive experiences while building awareness across the mall’s surrounding communities.

The Approach

MakerMasti brought together experiential programming and audience outreach to create a science-focused festival designed around participation. The approach included:

  1. 01

    Hands-on discovery

    Interactive science experiences that encouraged visitors to explore and experiment.

  2. 02

    Family engagement

    Activities designed to make science an enjoyable shared experience.

  3. 03

    Educational outreach

    Engagement with schools, academies and student communities.

  4. 04

    Community outreach

    Communication across residential communities in the surrounding catchment area.

  5. 05

    Digital promotion

    Festival promotion through social platforms and BookMyShow channels.

The Festival Experience

The Great Indian Science Festival brought together science-themed activities and interactive experiences for children, students and families.

The planned experience encompassed science pavilions, experiments, workshops, games and puzzles, science shows, storytelling, technology-led activities and opportunities for visitors to engage with science in a hands-on way.

The festival was promoted through a combination of digital communication, residential outreach and educational engagement, helping connect the experience with audiences beyond the mall itself.

A science-festival concourse, children testing rocket launchers along a red carpet

Audience Outreach

The festival’s outreach brought together multiple channels to build awareness and encourage participation.

  • Digital promotion

    Social media activity across Instagram, YouTube and Facebook, alongside creator and PR outreach.

  • Residential communities

    Outreach to apartment communities through notifications and posters.

  • Schools and educational networks

    School visits, calls, messaging, ticket distribution and academy partnerships.

  • BookMyShow

    Digital promotion through banners, push notifications, sponsored advertisements, emailers and social media marketing.

The Results

The festival recorded participation across six event days, alongside ticketing, registration and promotional activity.

10,000+
Headline footfall
3,541
Recorded family entries
1,350
BookMyShow attendees
733
On-spot registrations
4,775
Residential units notified
4,803
Flyers distributed across residential societies
13–14 May, 20–21 May and 27–28 May 2023
Event dates

The Impact

The Great Indian Science Festival created a platform for children and families to explore science through participation, discovery and shared experiences. By combining interactive programming with digital, residential and educational outreach, the festival connected the Airia Mall experience with a wider community of students, parents and educators.

More Projects

View all projects

Your next project

Bring Your Next Idea to Life

Planning a mall activation, family experience or interactive public event? MakerMasti creates engaging experiences that bring people together through participation.

A girl catching a soap bubble on her gloved hand
A sensors and circuits table at a science festival, with children testing motorised builds
A boy touching a plasma globe with a rod, the filaments bending toward his hand
Dry ice fog rolling off a bowl as children crowd in to watch
A boy grinning beside the humanoid robot he has been programming
Two children writing with feather quills and coloured ink
A child pouring a coloured solution into cups at a mall science counter
A child painting with a feather quill at a make-and-take craft table
Children in shower caps giving a thumbs-up at The Great Indian Science Fest
A girl taking aim at a target board with the rubber-band launcher she built
A girl watching coloured liquid climb the glass hand boiler she is holding
A science-festival concourse, children testing rocket launchers along a red carpet
A girl laughing at the camera in front of the Summer Lab backdrop
A MakerMasti science performer in a branded lab coat running a foam reaction for a ring of children
A hall full of school children with their hands in the air during a MakerMasti science show
A girl in a hairnet holding up hands covered in blue reaction foam
A father and two children assembling a motorised car kit at a Summer Lab table
A boy punching the air after launching his rocket in the space zone
A MakerMasti host running a hands-on activity for shoppers outside a mall store
Children queueing along a mall concourse for a MakerMasti activity
A child drawing a giant bubble ring up out of a tray of solution
A girl watching foam rise up a measuring cylinder on the activity bench
A MakerMasti host swinging a row of coloured pendulum balls while a boy in glasses tracks the motion
A girl holding a green paper bird glider up in front of her face
Children laughing as they balance paper birds on their noses at a mall science stand
School children holding diffraction cards up to their eyes during a light and colour session
A MakerMasti host setting up rocket launchers with children at a science festival
Two children examining the wooden model they have just built at a MakerMasti science table