Case study · The Great Indian Science Fest
KOPA Mall, Pune
MakerMasti brought The Great Indian Science Fest to KOPA Mall, Pune, creating an interactive family experience centred on hands-on science, experiments and workshops. Across three weekends, the festival combined engaging activities for children and parents with school outreach, academy collaborations and multi-channel promotion.
The Great Indian Science Fest was a family-focused event organised at KOPA Mall, Pune, across three weekends in February and March 2024.
The event brought together interactive science pavilions, experiments, workshops and hands-on activities in a mall environment. Alongside the on-ground experience, MakerMasti implemented an outreach programme involving schools, academies, social media creators, media coverage and ticketing platforms. The festival aimed to encourage participation from children and families while extending awareness across the surrounding catchment areas.
The event focused on creating a distinctive science-themed family festival that would attract children, engage parents and connect with local schools and learning academies. The objectives were as follows:
Creating a successful family event within a mall environment requires both an engaging on-ground experience and effective audience outreach.
For KOPA Mall, the event needed to appeal to children and parents while building awareness among nearby schools, academies and families. The challenge involved connecting the science-themed programming with multiple promotional channels and coordinating outreach to encourage event registrations and participation.
MakerMasti addressed this through a combination of interactive activities, school and academy engagement, digital promotion, media visibility and ticketing-platform outreach.
MakerMasti combined experience-led programming with a multi-channel marketing and outreach strategy.
The festival programme included science pavilions, fun experiments, science workshops, hands-on science activities and science projects. Additional offerings listed in the event plan included science-toy takeaways, a photobooth and certificate distribution.
MakerMasti used direct outreach to connect with schools and local learning academies. The methods listed in the event report included calls, school visits, meetings, bulk WhatsApp messaging, emails, shout-outs and free-ticket distribution. The outreach effort recorded:
Social media marketing across Instagram, YouTube and Facebook supported the event’s promotional efforts. The campaign also involved 20+ Instagram creators from Pune and 100 mom influencers from Pune, who shared promotional videos or stories with registration links.
The outreach plan included print and digital media visibility, BookMyShow and Paytm Insider. The BookMyShow promotional methods listed in the report included banners, push notifications, category banners, sponsored ads, SMS, emailers and social media marketing. Together, these channels supported awareness and registration efforts before and during the festival.
The Great Indian Science Fest was designed around participation, exploration and shared family experiences.
Interactive science pavilions gave children and families opportunities to explore demonstrations and experiment-based activities. The event photographs document children engaging with activity stations and participating in hands-on science experiences.
Science workshops and projects formed part of the festival programme, allowing participants to explore scientific concepts through practical activities.
Science-toy takeaways and certificate distribution were included among the programme offerings, adding take-home elements and recognition to the experience.
The event brought parents and children together through interactive activities. Feedback featured in the event report highlights experiences such as dry ice and bubble experiments, with participants describing the festival as enjoyable and educational.
The event’s outreach strategy combined direct engagement with schools and academies, creator promotions, media visibility and ticketing-platform marketing.
The outreach programme recorded conversations with 165 academies, visits to 35 academies and ticket distribution to 12 academies. The report also lists more than 1,000 tickets distributed through academy outreach.
These figures describe outreach and ticket distribution; they should not be interpreted as additional attendees or unique audience reach.
The Great Indian Science Fest brought interactive science experiences into a mall setting, creating opportunities for children and parents to explore, experiment and learn together.
The project combined hands-on programming with school and academy outreach, creator-led promotions, media visibility and ticketing-platform marketing. This integrated approach supported the event’s aim of attracting families while building connections with the surrounding community.
Participant feedback documented in the event report also highlights the enjoyment and learning associated with the festival’s activities.
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MakerMasti creates interactive, experience-led events that bring brands, venues and audiences together through engaging activities and thoughtful execution. From family festivals and mall activations to hands-on educational experiences, MakerMasti helps turn event spaces into opportunities for participation and connection.
